trade secret

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Cease and desist letters are sent by companies asserting their trademarks, patents, or other intellectual properties. Receiving such a notice can be a nerve-wracking experience. Choosing the right response to such a letter can be crucial for a small business.

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Trade secrets are usually the most important intellectual property of any business. However, these are seldom as protected as they ought to be. Customer lists, proprietary software and computer systems, or marketing strategies are often crucial to winning a competitive advantage. These assets may be difficult or impractical to protect with patents, copyrights, or trademarks, but can be maintained as trade secrets.

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